I’m a consultant in strategic communication & brand design, a Ph.D, writer, lecturer and author of the book Brand Elegance – on sensory tools and platforms. I have the privilege to share my knowledge in a number of media on digital fashion branding, aesthetics, the sociological perspectives of fashion, and the phenomena we experience in lifestyle and on social media.
I also focus on how age is represented in fashion with my own branding concept, academic analysis and publications (forthcoming). I give talks on all of topics mentioned.
Variety is the spice of life